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This is an AQE Award winning cover for Aftermarket Business Magazine,
a trade journal for the automotive aftermarket industry.

My Personal highlights for this project were, coming up with the concept and art directing the cover. I worked with the editorial team presenting sketches of different compositions, until we decided on the direction. The Photographer used a large format camera to get the detail we were looking for. I asked the photographer to use gels on the lighting to achieve the unusual lighting effect.
I used Photoshop to produce the “embossed look” for the Aftermarket logo.

The client is considered both the reader and the editor. My objective was to come up with a concept that would speak to the reader and help the editor visually communicate the idea of the written story.

Objectives:
• Understand target reader
• Easy readability
• Create intrigue and interest for reader