This cover is for Aftermarket
Business Magazine,
a trade journal for the automotive aftermarket industry.
This Cover was designed while working at Advanstar Communications Inc.
We worked as teams at Advanstar. The teams were composed of editorial,
publishing and design staff. The client is considered both the
reader and the editor. My objective was to come up with a concept that
would speak to the reader and help the editor visually communicate the
idea of the written story.
Objectives:
• Present products for our annual issue in a creative way
• Understand target reader
• Easy readability
• Create intrigue and interest for reader
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