This cover is for Aftermarket Business Magazine,
a trade journal for the automotive aftermarket industry.
My Personal highlights for this project were,
coming up with the concept and art directing cover. The annual AAIW show
is an automotive marketing trade show held in Las Vegas every year. This
was typically our biggest issue of the year. The challenge was to come
up with an idea that said automotive show and Vegas. I worked with an
illustrator who had demonstrated an "Art Deco" style.
This Cover won
an AQE Award for best cover.
Objectives:
• Present products for our annual issue in a creative way
• Understand target reader
• Easy readability
• Create intrigue and interest for reader
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